LIFE EASY LLC · A FAMILY OF COMPANIES
Making life
easier.
We build and own ventures, each one designed to take something hard and make it simple. Different markets, different languages, one promise.
We make life easier, with every product we offer.
نجعل الحياة أسهل، في كل منتج نقدّمه.
OUR COMPANIES
Three ventures, one purpose
IdeaIQ
Takes founders from a raw idea to their first paying customer.
Visitideaiq.co ↗Bethra بذرة
An Arabic-first platform helping founders across the Middle East and North Africa turn ideas into businesses.
Visitbethra.co ↗Ezwati عزوتي
The family app that brings your family together in one place: family tree, occasions and memories.
Coming soon
BOOKS
Chase Your First $
From Idea to First Dollar
“This book is the playbook I wish I had when I started.” A step-by-step guide to turning ideas into income: validate your idea fast, test what matters, and get your first paying customer, without guesswork or wasted time.
Paperback and Kindle
MEDIA
Videos and talks
Videos are on their way. Follow along on social media in the meantime.
FOUNDER
Mohammed Baraa Reda
Founder & CEO, Life Easy LLC
An economist with a long career in management consulting and organizational excellence, now building companies that make life easier.
Read the full story →Let’s make something
easier together.
Partnerships, media and investor conversations are welcome.